Cadbury launches limited-edition Caramel Twirl
To mark the launch, the brand hid a series of adverts around the UK, such as the side of the River Thames, so they would only be viewable at low tide
www.thegrocer.co.ukTo summarize the latest publicly reported news on Cadbury Twirl:
- In early 2025, reports emerged that Cadbury Twirl packs were adjusted in size/pack configuration while prices stayed the same, sparking consumer backlash in some regions. This was framed by Cadbury parent Mondelez as a manufacturing-related change with only a small impact on total weight.[1]
- There have been occasional press notes about new Twirl variants (e.g., limited-edition caramel Twirl) and related marketing campaigns, though these are separate from the ongoing pack-size changes.[2][4]
- Cadbury’s official Twirl product page presents the standard 43g Twirl bar, described as a milk-chocolate bar with a distinctive twist, and remains the core Twirl offering in its current lineup.[6][9]
If you’d like, I can pull in more current sources or focus on a specific region (UK, US, etc.) for the freshest updates. I can also summarize consumer reactions or map the timeline of the 2025 pack-change coverage.[1]