Latest News About Build-A-Bear Workshop

Here’s the latest I can share based on recent publicly available sources.

• There have been ongoing collaborations and expansions around Build-A-Bear Workshop with Hello Kitty and Friends, including new workshop locations and limited-edition plush lines tied to Hello Kitty’s 50th anniversary. This suggests active growth in themed experiences beyond traditional stores. [Press Room / Hello Kitty collaboration articles][2][3]
• In late 2025, Build-A-Bear announced expanded locations for the Build-A-Bear x Hello Kitty and Friends Workshop, including venues like American Dream and Mall of America, signaling a national expansion push for the brand’s experiential workshops. [Franchise/news aggregation][2]
• The company has continued to generate stock-market visibility and press coverage around earnings, tariffs, and revenue milestones through 2024–2025, with reports highlighting strong growth and a push to keep price points affordable amid tariff pressures. [CNBC/NBC coverage and PR releases][5][8][9]

If you’d like, I can pull specific recent press releases or earnings mentions and summarize them with direct quotes. I can also set up a quick news roundup that captures dates, locations, and product/partnership details.

Would you like me to fetch the exact press releases from Build-A-Bear’s site and a couple of major outlets and compile a concise, sourced summary? I can include inline citations after each key fact.