Here’s the latest I can provide based on recent public reporting.
Key update
- Bricks & Minifigs (CEO Ammon McNeff) has been highlighted in early 2026 coverage for rapid expansion, reporting more than 300 stores across the U.S. and Canada by 2025, driven by a buy/sell/trade franchise model. This suggests ongoing leadership and growth momentum at the top.
Context on the CEO
- Ammon McNeff has been cited as Bricks & Minifigs’ CEO since 2018, leading a notable expansion from about 35 franchisees to over 300 locations. He describes the vision as extending the brick-and-mortar experience and community focus.
Other signals and potential coverage
- Company statements and trade coverage in early 2026 frame Bricks & Minifigs as a fast-growing LEGO retailer with a strong franchise network and plans to continue expanding domestically and internationally (e.g., Canada presence and aspirations for additional markets).
Related media
- There are several YouTube coverage pieces and industry blogs discussing Bricks & Minifigs growth and market activity around 2025–2026, including grand openings and interviews with store operators. If you’d like, I can summarize themes from those videos.
Would you like a concise table comparing Bricks & Minifigs' reported store counts by year (2018–2025) and notable milestones, or a brief summary of the CEO’s stated strategy and how it aligns with LEGO brand trends? I can also pull direct quotes or provide a timeline if that would help.