Breaking News: The Latest in Business, Marketing & Big-Brand Updates
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www.brandvm.comHere are the latest brand-related news highlights I found recently:
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JioStar launches an influencer marketing platform, JioStarverse, with AI-driven insights to help brands and agencies target campaigns more effectively. This platform aims to improve scalability and accountability in influencer collaborations. [Source: Economic Times topic page on brands, 2025-05-09][2]
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Hilton hosted its first immersive brand showcase in India, revealing plans to double its brand presence there over five years and announcing a new LXR property in Bengaluru for 2026. [Source: Economic Times, 2025-05-09][2]
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Harpic named Shah Rukh Khan as its brand ambassador in India to broaden household reach, supported by a new TV campaign emphasizing cleaning power and fragrance. [Source: Economic Times, Harpic brand news][2]
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Forever 21 filed for Chapter 11 bankruptcy protection again amid weak mall traffic and competition from online retailers, signaling ongoing retail-brand distress in the sector. [Source: Breaking news roundup in Brand-related coverage][1]
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