Government launches multi-million-dollar fuel saving campaign
The federal government is launching a multi-million-dollar advertising campaign encouraging Australians to reduce car use as the global oil crisis persists.
www.abc.net.auHere’s the latest on Australia’s fuel campaign based on recent reporting:
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The Albanese government launched a nationwide $20 million advertising campaign to encourage Australians to reduce fuel use and adopt more efficient driving habits as part of the broader fuel security plan. This campaign aims to keep essential services moving amid global energy disruptions. [sources indicate the campaign and its purpose as of April 2026][1][5]
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The campaign follows the National Fuel Security Plan, which is built around four levels to manage fuel supply pressures. Australia is reported to be at Level 2, “Keep Australia Moving,” focusing on public guidance during temporary supply interruptions.[3][1]
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Government officials emphasize that reserves are being actively managed, with shipments and deliveries scheduled to bolster stock for the coming weeks. The messaging also includes practical tips for motorists, such as reducing trips and ensuring efficient vehicle use.[5][1]
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Reactions to the campaign are mixed. Supporters say the messaging is prudent to safeguard essential services, while some critics argue motorists are already cutting back due to price rises and question the campaign’s necessity.[1][5]
Illustrative example:
- Campaign materials highlight actions like checking tyre pressure, removing roof racks, and combining trips to save fuel. These are designed to be easy-to-implement steps for everyday drivers.[10][1]
If you’d like, I can pull the most recent updates from specific outlets (e.g., ABC, Guardian, SBS) and summarize any new developments or public reaction in the past week. I can also provide a quick timeline of the National Fuel Security Plan levels and what each stage entails.