Apple’s iPhone 18 Pro Max will be larger and be pricier. A new report says the phone will be physically more massive than the iPhone 17 Pro Max.
Counterpoint Research’s infographic shows the bill of materials cost rising by about $300 per unit. Experts note the elevated price and size could affect competition when Apple launches the model. The calculation originates from AppleInsider analysis. The bigger chassis may require a bigger battery and photo package. Predictions show the price tag could climb above current flagship levels. Market watchers note Apple’s timing could challenge rivals ahead of the holiday season.